About Dana Weaver

Hi, I’m Dana Weaver a creative professional with a deep-rooted passion for storytelling through design. In 2019, I co-founded Ettakit, a Chicago-based branding and digital content agency dedicated to helping consumer packaged goods and wellness brands tell their stories through.

Striking visuals and strategic messaging. That journey led to some incredible milestones, including being named to Forbes’ 30 Under 30 list in Marketing & Advertising in 2022.

At Ettakit, I specialized in producing end-to-end content everything from photography and videography to branding and web design. Collaborating with growing brands and industry leaders, I learned how to turn big ideas into meaningful digital experiences.

Beyond Ettakit, I also launched Golden Hours Weddings and Dana Ann Weddings, where I channeled my love for visual storytelling into the wedding space, blending aesthetics with emotion.

In 2025, I decided to shift gears and bring that same creative energy into a more personal space blogging.

Dana Weaver
Dana Weaver

I started writing informative, experience-based reviews of everyday products diving into the tools, gadgets, and goods we use to live, work, and feel better. After years of building content for others, I wanted a platform where I could speak directly to readers with honesty and curiosity.

Today, my blog covers personal product analysis across categories like wellness, tech, parenting, and lifestyle. Whether I’m testing the newest sleep tracker or comparing skincare routines, I aim to provide content that’s grounded, useful, and relatable. If you’re someone who values first-hand insights and thoughtful recommendations, you’re in the right place and I’m so glad you stopped by.

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Dana Weaver
Hi, I’m Dana Weaver a creative at heart with a decade-long career in content creation, branding, and visual storytelling. Back in 2019, I co-founded Ettakit, a Chicago-based digital content and branding agency built to help consumer packaged goods and wellness brands come to life through impactful visuals and strategy. That journey brought me incredible experiences from producing photo and video campaigns to crafting brand identities and web designs that told deeper stories. Along the way, I was humbled to be named in Forbes’ 30 Under 30 for Marketing & Advertising in 2022.

Starting in 2025, I began a new chapter stepping into the world of personal blogging. These days, I write hands-on reviews and informative articles about everyday products from wellness essentials and smart gadgets to home tools and parenting picks. After years of helping brands craft their voice, I wanted to use mine to bring honesty, curiosity, and clarity to the review space.
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